On behalf of Holmen Paper, the IVL Swedish Environmental Research Institute has conducted a study to identify and assess the environmental impact of paper used in advertising flyers during
its entire life cycle.
In the study, paper based on both fresh and recycled fibres were evaluated using the Life Cycle Assessment (LCA) methodology, comparing fresh fibre-based paper produced in Sweden with recycled-based paper produced with German production conditions. This report summarises the key findings from the above mentioned study.
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